“In the near future, we’ll live in a world in which real and virtual creations seamlessly blend, a change that will allow companies to create experiences that wouldn’t have been possible before, while saving time and money in their production process. Product catalogs for companies like Ikea are largely composed of 3D rendered images. “The vast majority of automobile commercials, for instance, aren’t shot with actual vehicles they’re rendered using 3D tools. “The role of 3D creation is rapidly growing in marketing and product experiences.,” said Adobe creative cloud chief product officer Scott Belsky. Current applications on the platform include Photoshop, Dimension, Premiere Pro and After Effects.Īdobe Creative Cloud chief product officer Scott Belsky said the company would announce precise details of how the Substance tools will be integrated into its platform over the coming months.Īllegorithmic’s tech has previously been used on games such as Call of Duty, Assassin’s Creed and Forza, as well as films including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider. Its suite of art tools are used to build 3D materials and create textures in the games and broader entertainment sectors.Īdobe plans to integrate its tech - which includes Substances Painter, Substance Designer and Substance Player - into the Creative Cloud. Software company Adobe has acquired Substance Designer outfit Allegorithmic for an undisclosed fee.
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